The Italians call it "sprezzatura" meaning effortless nonchalance often used in describing one's appearance. I have rarely used the word and can hardly pronounce it, but it does sum up the George Bass style. Everything we buy for our customers is put together in an understated way with a sophistication about the look. Our jackets have soft-natural shoulders with waist suppression. The fabrics are classic and with color, yet always masculine. I invite you to try our style and live the "sprezzatura" life.